Privacy policy

Please note that this information may be updated regularly and no rights can be derived from it:

1.1 Information on the collection of personal data and contact details of the controller.

We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when using our website. Personal data is all information that can be used to identify you personally.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:

The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the URL starting with "https://" and the lock symbol in the browser bar.

Data collected when using our website: During the purely informative use of our website—i.e., if you do not register or otherwise provide us with information—we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary to deliver the website to you:

• The visited pages of our website
• Date and time of access
• Amount of data transmitted to you in bytes
• Referrer source from which you reached the page
• Browser used
• Operating system used
• IP address used (anonymized where applicable)

Analysis Tools and Advertising

a) Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows us to obtain information about user behavior on the website in order to improve our website and adapt it to the needs of users. Data such as your IP address, the pages visited, the browser used, your browser language, and other anonymous usage data are sent to Google servers in the USA and stored there. The IP address transmitted as part of Google Analytics is not combined with other data from Google. We have also activated the "IP anonymization" function on this website, so that your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The use of Google Analytics is based on Article 6(1)(f) GDPR. We have a legitimate interest in analyzing user behavior to optimize both our web offering and our advertising.

b) Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses cookies that are stored on your computer and allow for the analysis of website usage. Google AdSense also uses web beacons (invisible images). These web beacons can be used to evaluate data such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is sent to a Google server in the USA and stored there. This information may be passed on by Google to Google’s contractual partners. However, Google will not combine your IP address with other data you have stored.

The storage of AdSense cookies is based on Article 6(1)(f) GDPR. We have a legitimate interest in analyzing user behavior to optimize both our web offering and our advertising.

If you wish to disable the use of cookies by Google AdSense, you can do so through the corresponding settings in your web browser or use the opt-out button via the following link: https://adssettings.google.com/authenticated

Please note that certain functions of this website may not be available or may be limited if you disable the use of cookies.

Data processing in connection with Google Maps:

• This website uses the Google Maps service via an API.
• The service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
• To use the functions of Google Maps, it is necessary to store your IP address.
• Typically, this data is transmitted to a Google server in the United States and stored there. The provider of this website has no influence on this data transmission.
• The use of Google Maps serves the legitimate interest of an appealing presentation of our online offering and the easy findability of the locations indicated on the website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR.

Data processing in connection with Google Web Fonts:

• This website uses so-called Web Fonts from Google for a consistent display of fonts.
• When a page is opened, your browser loads the required web fonts into your browser cache to display text and fonts correctly.
• To do this, your browser must establish a connection to Google’s servers. This informs Google that our website was accessed via your IP address.
• The use of Google Web Fonts serves the legitimate interest of a uniform and appealing presentation of our online offering. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR.
• If your browser does not support web fonts, a standard font from your computer will be used.

Rights of the Data Subjects:

• As a data subject, you have various rights in connection with the processing of your personal data.
• These rights include the right to information about which personal data of yours is being processed and under what circumstances.
• You also have the right to have incorrect or incomplete data corrected or supplemented.
• Under certain conditions, you have the right to request the deletion of your personal data.
• You also have the right, under certain conditions, to request the restriction of the processing of your personal data.
• If you have provided us with personal data based on your consent or for contract fulfillment, you have the right to receive this data in a structured, common, and machine-readable format.
• You also have the right to object to the processing of your personal data, especially if this processing is based on our legitimate interests.
• If you have given us your consent to process your personal data, you can withdraw this consent at any time. The lawfulness of the processing of your data until the withdrawal remains unaffected.
• To exercise your rights or to receive more information about data protection, you can contact us at any time. The contact details can be found at the end of this privacy policy.
• Furthermore, you have the right to file a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates data protection law.

Automated Decision-Making:

• In some cases, automated decision-making, including profiling, may take place to offer you tailored services or to improve our products and services.
• Such decisions may be based on the personal data you have provided to us, your usage behavior, or other relevant factors.
• If you have concerns regarding this automated decision-making, you can contact us at any time to express your position.

Data Security:

• We take appropriate technical and organizational measures to ensure the security of your personal data.
• We take measures to prevent unauthorized access, unauthorized disclosure, unauthorized use, or unauthorized modification of your data.
• Furthermore, we oblige our employees and partners to maintain strict confidentiality, agreements, and data protection standards.

Links to Other Websites:

• Our website may contain links to other websites that are not operated or controlled by us.
• Please note that this privacy policy applies exclusively to our website. We are not responsible for the privacy practices of other websites to which we link.
• We recommend that you read the privacy policy of these websites to learn about their privacy practices.

Changes to this Privacy Policy:

• We reserve the right to change or update this privacy policy at any time to reflect changed legal requirements or our own business practices.
• In the event of significant changes, we will inform you via the updated privacy policy, either through a notice on our website or by email.

Data Processing for Order Fulfillment:

• If necessary, personal data that we collect during the order process will be passed on to the selected transport company and the selected bank.

Data Processing for Payment Services:

• Depending on the payment method you choose, the processing of payment data may be carried out by external payment service providers such as PayPal, Klarna, Stripe, or similar.
• We do not have access to your payment data, as it is processed by the respective payment service providers.

Data Processing in Connection with Analysis and Marketing Tools:

• We use Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
• Google Analytics uses cookies to analyze how users use the website.
• The information generated by the cookie about your use of the website, such as your IP address, is sent to Google and stored there.

Online Marketing and Facebook Pixel:

• This website uses the "Facebook Pixel" from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
• The Facebook Pixel is an analysis tool used to measure the effectiveness of advertising by tracking the actions of website visitors after they have been redirected to the website by an advertisement on Facebook.
• This information is used to optimize advertising measures on Facebook.

Online Marketing: To offer our customers a personalized online marketing experience, we use advanced features of the Facebook Pixel. This is a tracking tool operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").

With the user's explicit consent, clicking on an advertisement placed by us on Facebook extends the URL of our linked page. This additional URL parameter is set via a cookie in the user's browser, which is set by our linked page itself. Specific customer data such as email addresses are collected through this cookie. This data is collected in connection with actions such as purchases, logins, or registrations on our website that are linked to Facebook advertising (Advanced Matching). The cookie allows the Facebook Pixel to read the collected data, including specific customer data, and send it to Facebook.

By using the Facebook Pixel with Advanced Matching, we can target our Facebook advertising to the visitors of our online offering. This ensures that our ads are only displayed to Facebook users who have already shown interest in our online offering or who possess certain characteristics that we have transmitted to Facebook (so-called "Custom Audiences"). This allows us to ensure that our Facebook advertising matches the potential interests of users and is not perceived as intrusive. Furthermore, with the Advanced Matching of the Facebook Pixel, we can statistically evaluate the effectiveness of our advertising campaigns by checking whether users are redirected to our website after clicking on a Facebook ad (so-called "Conversion"). Compared to the standard version of the Facebook Pixel, more assigned conversions are recorded with the Advanced Matching function, which improves the measurement of our ads' effectiveness.

All sent data is stored and processed by Facebook to establish a connection to the respective user profile. Facebook can use the data according to the Facebook Data Policy (https://www.facebook.com/about/privacy/) for its own advertising purposes. Furthermore, Facebook and its partners can display advertisements on and off Facebook.

This data processing is based on Article 6(1)(a) GDPR (consent) and Article 6(1)(f) GDPR (legitimate interest). Our legitimate interest lies in the analysis and optimization of our online marketing activities and the economic use of our online offering.

You can withdraw your consent to the use of the Facebook Pixel with Advanced Matching at any time.

Web Analysis Services: On DogBeds, we use Google (Universal) Analytics, a web analysis service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies," text files that are stored on your device and allow for an analysis of your use of the website. The information generated by the cookie about your use of the website (including your shortened IP address) is generally sent to a Google server and stored there. It may also be transmitted to servers of Google LLC in the USA.

To ensure the anonymity of your IP address and prevent direct identification, we use Google (Universal) Analytics on this website exclusively with the extension "_anonymizeIp()". This causes your IP address to be shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. On behalf of dogbeds.com, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with further services related to website use and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be combined with other data from Google.

Google Analytics also allows for the generation of statistics on the age, gender, and interests of site visitors based on interest-based advertising and taking into account third-party information, using the "Demographics and Interests" function. This allows us to define and differentiate user groups in order to carry out marketing measures more specifically. However, the data collected via "Demographics and Interests" cannot be assigned to a specific person.

Further information on the processing of Google Analytics and how Google handles data from websites can be found at: https://policies.google.com/technologies/partner-sites

The described processing operations, in particular the setting of Google Analytics cookies to analyze information on your device, take place only with your explicit consent according to Article 6(1)(a) GDPR. Without your consent, Google Analytics will not be used during your visit to the website.

You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, you can deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google to ensure that Google...

Cookies:

To ensure an appealing user experience on our website and to enable certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (so-called permanent cookies). When placing cookies, various user information such as browser and location data as well as IP addresses are recorded and individually processed. Permanent cookies are automatically deleted after a specified duration, which varies depending on the cookie type. You can check how long each cookie is stored in the cookie settings of your web browser.

Some of the cookies we use are necessary for you to use certain functions on our website (e.g., the shopping cart function). By setting cookies, we can also improve the user experience on our website by collecting information about how you use our site.

The use of cookies is based on Article 6(1)(f) GDPR, unless otherwise stated. If certain cookies we use also process personal data, the processing is carried out according to Article 6(1)(b) GDPR for contract fulfillment, Article 6(1)(a) GDPR with consent, or Article 6(1)(f) GDPR to protect our legitimate interests in the best possible functionality of the website and a user-friendly and efficient design for the visitor.

Please note that you can adjust your web browser settings to decide whether to accept or decline them, or to disable cookies for specific cases or in general. Every web browser manages cookie settings differently. For more information on how to change your cookie settings, please refer to the help function of each browser. Here are some links to specific browser cookie settings:

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